Night at the Museum Comes to Life!

In case our viewers haven’t already heard, Augmented Reality is the biggest buzz to hit Home Entertainment since Blu-ray knocked out HD. If you aren’t familiar with this latest technology you can catch up on a little history and background by visiting our previous post Augmented Reality — A New Era is Born!

Last Tuesday, Night At the Museum, Battle of the Smithsonian hit stores and online retailers everywhere and as part of the excitement, an Augmented Reality site was produced. Menagerie Creative pitched implementing this technology nearly a year ago with part of our initial packaging exploration and was thrilled when it finally come to life! To activate the AR, you will need the DVD or Blu-ray package or the newspaper ad insert (also designed by Menagerie Creative). You can also download and print an image from www.nightatthemuseumcomestolife.com. To unlock the AR content, simply follow the instructions at www.nightatthemuseumcomestolife.com.

Okay, now go enjoy a fun film, monkey mayhem and little online mischief!