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Turner Classic Movies has taken the lead in bringing home entertainment literally into your pocket. With TCM’s recently announced iPhone app, how long before the big guns like Twentieth Century Fox, Warner Bros., Universal, Sony and Paramount follow behind. The $2.99, TCM app, offers movie clips and trailers, photos and access to three months of TCM schedule.
On February 1, TCM begins its annual “31 days of Oscar” celebration. When a film is clicked, consumers will be able to read a full synopsis of the film, cast information, trivia and see any essays or other relevant information related to the film. Other Value Added Material (VAM) include film clips, trailers, photos, press kits, posters and lobby cards. The latest entries from TCM’s movie blog will even be streaming.
While the app is only designed for the iPhone right now, TCM plans to release a version for the Android and BlackBerry platforms next month.
As the home entertainment industry redefines itself amongst the downfall of DVD and the slow rise of Blu-ray, motion picture studios are redefining themselves as well. These behemoth corporations are realizing that in order to think big, they need to think small, literally. They have already been covering every marketing angle from partnering with Video On Demand providers such as Vudu and X-Box live, to cable subscriptions and now these iphone apps further capitalize on their rich catalog of film classics, it’s now become clear that the power of consumers really is in their hands.
How will this change the future of Entertainment Design? There’s no question that mobile media has become a key component to every consumer product marketing plan. Connecting to consumers is the number one mission and what better way than in the palm of their hands. But, with so many competing delivery formats, will consumers stop appreciating the films for their artistic nature and see them only as a passing time commodity?
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