Donuts Dunk Warner, Fox and Universal?

Dunkin’ Donuts sweetened their advertising impressions in November 2009 enough to crumble three of the largest entertainment studios in Hollywood. What is an image impression you ask? Any picture on a website or blog can be tracked for the number of times it is viewed. According to the latest report from Nielsen Online – via MarketingCharts.com – Sony Pictures had over double the image impressions over the nearest competition, Walt Disney Pictures.

Although Marketing Charts.com doesn’t offer any specific evidence, it appears that Michael Jackson’s This Is It could be the primary reason for Sony’s domination. What’s harder to explain is how chocolate glazed donuts out-fox Fantastic Mr. Fox, how rainbow sprinkles rained over Rhianna and how Warner Bros., the largest DVD distribution studio, was just plain slam dunked. It looks like increasing online viewer interaction means aiming straight for the stomach.